So, you want to start a blog? Starting one is not as simple as having an idea and sharing it with the world; there are a few factors you have to be aware of when you’re deciding to take your writing to the world (especially if you want to be seen by the most eyeballs). Of course, the first thing you need is an idea; if you have a particular fascination or expertise on a particular subject, one that you think you can add to and no one else is really covering, then you’re already off to a great start. Whether that be sharing your unique culinary creations and recipes or paving the way for the next summer fashion craze, there is room for blogs of all shapes, sizes and URL links.
Photo by Vinayak SP on Flickr
But in order to get your blog off the ground, there are a few things to bear in mind and put into practice if you’re going to be the next best blogging success. There is no ‘right way’ to getting your blog off the ground and getting clicks, but there are some simple and useful pointers that have been known to achieve results. If you’re a beginner, intermediate or even veteran blogger, here are some handy tips that you can help implement in your own blog.
Listen To Your Audience
You’re writing your blog in the hope that people read and are engaged with your writing. Feedback is always an important way of discerning what is working and what is not. If you have a social media following, it may be worth asking your audience what content they’re particularly engaged with. From there, you can decide on what particular content to focus on which will help your blog grow. It is also a good idea to gather data on the metrics and demographics of your readership. This will help you understand who exactly is reading your blog and what to target.
Write What You Know
It’s often said that you should ‘write what you know.’ You will produce the best content if you stick to your own experience and expertise. Otherwise, your writing may feel lacking or ill-informed. Also, if you write about things that interest you, and your passion for the subject comes through in writing, then your readership will see and feel this. They’re more likely to be engaged with the topic if you are.
Search Engine Optimization
Of course, your content is the best way to get the most engagement with the most people and ahead of your competitors. But In order to be one step ahead, having blog posts that feature great tags and keywords that are commonly searched for is the best way for search engines such as Google to feature your content higher up on their search pages and in their algorithms prioritising your page over your competitors. This is called SEO and is an important feature of getting your blogs out there. It’s not always a simple task, so there are companies that can help and specialise in SEO so that you can create what you want and leave the complicated stuff to them. If you want to drive traffic and increase engagement consider consulting an SEO Agency, it could just take your blog to the next level.
Hopefully, these tips have been useful, and you are better prepared to share your blog with hungry readers. Good luck and happy blogging!