Many companies spend a tremendous amount of time on their marketing, tweaking all the variables. But while this process is somewhat important, it eats into your time. You’d much prefer to put your labour to better use.
That’s where these marketing efficiency tips can help. They reveal how you can save both time and effort, slashing the time you dedicate to outreach.
Change Your Briefing Processes
For marketing to be effective, your team needs to understand what it is that your brand wants to achieve. But that’s easier said than done if your briefs aren’t quite up to standard.
Fortunately, you don’t have to put up with low-quality briefs. If you notice a problem, be clear to your team that they need to improve their processes.
Get Your Whole Company Working Together
Firms that operate departments can often become balkanized. Teams don’t talk to each other as much as they should and so they fail to share vital information.
To improve your marketing, everyone in the company needs to feed information to the core team. Sales need to offer feedback from customers, finance needs to help with budgeting and operations needs to think about whether the company can cope with any ad-driven demand. If that doesn’t happen, it allows inefficiencies to creep in.
Control Your Videos From A Central Platform
Video advertising is highly effective – perhaps the most effective of all forms of advertising. But without video server software, it is notoriously challenging to manage. You have to continually flip between platforms and systems, tweaking each of them individually. It’s not ideal.
It won’t surprise you to learn that modern technology is automating a lot of traditional marketing tasks. For instance, you no longer have to manually file your emails – programs will do that for you. You can also use productivity apps that help you get more done in less time.
Software can automate many things for you: email sending, posting to social media, and even coming up with new content ideas. Your job is to use it in the best way possible to cut down on the amount of time that you dedicate to the process.
Reduce Internal Approval Times
Many companies experience problems when they let approval times for their marketing strategies grow too long. Going through many stages slows the process down and, sometimes, causes you to miss the boat entirely.
If your approval process is slow, take a look at why. Often, it is because management spends too long deliberating. If there is a bottleneck – such as there only being one person with the capacity to make a decision – deal with it.
Ask Yourself What Agencies You’re Using
If you haven’t taken a look at your agency roster for a while, now might be a good time to do it. Often, you’ll find that your list of marketing suppliers has ballooned. As a business, you should only be working with agencies who offer you genuine value – nobody else.
So is your marketing efficient, or does it require some improvement?