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Boosting Business Sales: Tips To Encourage Customers To Buy

One of the most difficult aspects of running a successful business is encouraging customers to choose your company over others. It’s beneficial to be able to attract attention and turn heads, but you have to be able to persuade customers to buy to secure sales. If you’re on a mission to increase sales, here are some tips to encourage prospective customers to take the all-important final step.

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Upsell the benefits and value of offers and deals

Running promotions is a brilliant way to spark interest among customers, but it doesn’t guarantee that social media followers, shoppers or passers-by will snap up deals and become lifelong customers. You have to be persuasive and ensure that browsers become buyers. Upsell the benefits and the value of offers and deals. Tell people why the discount or sale is so good and highlight the value. Is there a huge saving, or is the customer gaining access to an exclusive product, for example? Let people know what’s different about your brand and the promotions you’re offering. This will help them to understand why they need to act and compel them to take advantage of the offer. 

Optimize customer experience

Whether you own a physical store or an online business, it’s critical to understand the importance of customer experience. Consumers today don’t just want to buy a good-quality product. They want to enjoy the experience of going into a shop or exploring product or landing pages.

There are myriad ways to enhance customer experience from playing music in-store and offering a one-to-one shopping service to adding personalized features or recommendations to product pages online. If you’re up-selling spooky fancy dress or decorations for the home for Halloween, for example, set the tone with XM Halloween station for businesses. If you’re promoting gifts for the holidays, create a new playlist with festive tunes, decorate the store and offer a gift-wrapping service. Offer access to responsive customer support on your website and think about ways you can offer visitors more. Perhaps you could recommend matching items or accessories when a customer adds a product to their cart or provide a link to party themes or outfit ideas for holidays and events, for example. 

Add a deadline

Many consumers are motivated by a compulsion to take advantage of offers that prevent them from missing out. Adding a deadline is an effective way to encourage customers to buy without taking time out to think about it. If a customer sees a product online or in a store and then leaves or exits the page, there’s a risk that they’ll forget about it or find something else to buy. If there is a deadline, the customer is more likely to act spontaneously. Consider running timed sales, offering exclusive discounts for a set period, or hosting giveaways with a set closing date. 

Turning heads is often much easier than persuading customers to move through the sales funnel and complete a purchase. If you’re eager to increase sales, it’s important to upsell the benefits of products and highlight the value of special offers, add a deadline and optimize customer experience. 

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