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Business Basics: What you Need to get Started

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Do you have an inspiring business idea but haven’t put the wheels in motion yet? If you think you are on to a winner, read this article and stay on the right track. Most businesses fail in their first year simply because they haven’t carried out proper market research or established a viable funding model, which is a shame because these products are lost to poor decisions.   


You can’t have a business without a business idea, and you can’t be successful unless the idea is viable and progressive. Some people swear by following their passion into business, that way, you are never bored and have some personal capital invested in the project – others disagree. 

Creating a passion business is an excellent idea, especially if the idea comes to you easily, but others prefer to stand back from their projects and make it more of a commercial enterprise. There’s something to be said for each of these approaches, but the idea still needs to be strong. 

Business Plan

A business plan is a crucial stage of business development and should be drawn up as soon as you can, even if it is only a rough sketch of the business with very loose projections. A business plan is used to focalize your ideas in the beginning and then to secure funding as you progress. 

So what should you include in your business plan? A business plan should contain a brief description of your business along with your short and long-term business goals. You also need to include your market research, budget plans, and financial projections for the years ahead. 

Website and SEO

There’s no question that a business plan is necessary, but a website is also crucial. Arguably, you can even start your website before you create a suitable business plan because one can inform the other. Additionally, having a website up and running helps to get the brand out there. 

Along with a professional website, you need some SEO expert to ensure that it’s easy to navigate for customers and that users can find it easily through the search engine. For this to work, you need a content marketing strategy that has relevant long-tail keywords and backlinks. 


Don’t let funding put you off! If you have a viable idea or product, but it requires funding to get it off the ground, build your projections into your plan and continue building the company foundations. When the time’s right, you can get funding from different locations and lenders. 

When it comes to funding, you can choose between a bank loan, a venture capitalist, an angel investor, partner financing, crowdfunding, and more. There are plenty of funding sources available all you have to do is ensure that the funding you get is suitable for your business. 


Depending on your business type, you might require some hardware or infrastructure; this might include a computer network, some warehousing, or some overhead doors for a storage facility. This would be considered a business expense and should be built into your initial budget funds.

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