When it comes to improving your business facilities, it’s easy to focus on changes that will improve your daily operations. For example, installing security cameras will help to create a safe and secure workplace for yourself and your team. However, if your premises are customer-facing, it’s vital that you incorporate changes to both the interior and exterior of your property that will make clients feel welcome. After all, failure to do so will mean you will struggle to bring in the foot traffic you need to survive.
What is foot traffic, and why is it important?
Photo by Taylor Vick on Unsplash
Foot traffic simply refers to the number of customers who enter your store/business. As a general rule, the more customers that enter, the more opportunity you have to make a sale. As such, high foot traffic = high sales.
With that in mind, here are some simple ways in which you can increase the amount of foot traffic your small business receives.
#1 Add your business to google maps.
As Google is the world’s biggest search engine, it’s no surprise that many customers use the maps function to find new stores/businesses in their local area. As a result, you could be missing out on vital foot traffic by forgetting to add your business to Google Maps, especially as doing so is relatively straightforward.
#2 Keep your carpark in good condition.
Studies show that businesses will car parks outperform those without, simply due to the fact it can make stopping by a lot more convenient. However, you must also ensure your carpark is well-maintained, as a poorly managed car park will reflect badly on your professionalism and could turn potential customers away. As a result, if you’ve noticed that the concrete used in your car park is full of unsightly cracks, you may want to reach out to a concrete demolition and repair company that can resolve the issue on your behalf.
#3 Don’t forget to feature your branding.
The more customers see your branding (such as logos) around, the more familiar they will become with your brand – which is why it is often advised that you feature your logo on your social media posts. However, you should also ensure that you feature your logo on the exterior of your store, perhaps through signage. This will help you stand out from the crowd, while also making passersby a little more familiar with your brand.
#4 Use colour psychology to your advantage.
Our minds often attach certain feelings to different colors, which can in turn affect our mood when we spend time around them or spot them in the street. As a result, you could use this to your advantage by painting your storefront or the interior of your business colors that are typically associated with positive emotions. For example, “Warm colors like oranges and browns are inviting and reassuring to shoppers, while cooling colors like green and blue can have a calming effect.” Not only could this be a great way to improve foot traffic, but it’s also a relatively low-budget way to do so, which is great for those looking to improve their businesses finances.