This is a sponsored post. All opinions expressed herein are my own.
Have you ever really thought about what happens to those old jeans in your closet when you donate them or throw them away? Did you know they can be put to good use by helping the environment? J.Crew brands has announced their continued participation in a fall denim drive in partnership with Cotton Incorporated’s Blue Jeans Go Green™ denim recycling program in J.Crew and Madewell retail stores. The drive first kicked off in August and both brands have decided to extend their participation in the denim drive – J.Crew will host until December 31, 2014 and Madewell will host until January 31, 2015. And when YOU participate, you will get $20 towards your next pair of jeans at J.Crew or Madewell!
The denim collected will then be recycled into UltraTouch™ Denim Insulation as part of the Blue Jeans Go Green™ program. Approximately 250,000 square feet of insulation are distributed each year and the Blue Jeans Go Green™ program has diverted over 600 tons of waste from landfills since its inception. I never knew that denim could be used in insulation. That is huge help to Mother Earth!
J.Crew brands first partnered with the denim recycling program earlier in 2014 with much success. “We are delighted that J.Crew has decided to continue to support Blue Jeans Go Green™,” said Andrea Samber, Co-Director of Strategic Alliances at Cotton Incorporated. “We are also thrilled that Madewell has joined in the partnership and has introduced their loyal denim customers to the program.”