cerealAndMilk

 

Everyone knows that breakfast is the most important meal of the day. We know this because it is told to us over and over and over again. What did you grow up eating for breakfast? Let me guess. Cereal with milk. Am I right? What is it about milk and cereal that has made it a staple in America for breakfast? Maybe it’s the convenience of just pouring a bowl. Maybe it’s the fact that kids will eat it. Maybe it’s the peace of mind knowing you are getting various nutrients all in one place. Either way, I can’t imagine breakfast without cereal. I think my favorite cereal as a child was Fruit Loops. I loved the taste and they are so colorful. Or maybe my favorite was Frosted Flakes. I could probably still eat Frosted Flakes by the handful today. Now as an adult, I have moved away from the “kid” cereal and am trying to get more fiber and whole grains. I love me some Special K or Fiber Plus.

Brands inundate us with statistics and “facts” about their products in commercials, but sometimes they are hard to believe. So I get really excited when someone with expertise endorses a product. This makes the claims more believable to viewers.

KELLOGG’S® PARTNERS WITH DR. TRAVIS STORK TO SPREAD THE IMPORTANCE OF PROTEIN AND WHOLE GRAINS TO HELP START THE DAY RIGHT

New York Times best-selling author, Emmy nominated TV personality and board-certified emergency medicine physician, Dr. Travis Stork, is partnering with Kellogg’s® to educate families about the importance of breakfast and the positive nutrition they can get from a simple bowl of Kellogg’s cereal and milk.

Kellogg’s® will work to help families cut through the nutrition clutter and educate them on the importance of protein and grains that can be found in a serving of Kellogg’s cereal and one cup of skim milk to help them fuel right each morning. Grains and protein are essential nutrients that can be found in one serving of their favorite Kellogg’s cereal, like All Bran®, Frosted Mini-Wheats® Raisin Bran®, and Special K™ Original, and one cup of skim milk. This powerful combination of protein and grains helps recharge the body.

Stork recommends families get protein in every meal as it’s essential to satisfying hunger and maintaining a healthy weight. “I am a big believer that breakfast is the most important meal of the day,” said Dr. Stork. “It’s not just whether you eat it, but what you eat, and having protein with whole grains during breakfast is a great option. Protein is an essential building block for the body and whole grains provide energy. Starting the day with a cereal and milk breakfast, like a bowl of Kellogg’s All-Bran® and one cup of milk, is an easy and convenient way to get the day started right.”

Additionally, Stork notes the potential benefits of a cereal and milk breakfast:

  • Whole grains help to efficiently refuel after the overnight fast, and protein helps retain and rebuild muscle mass that can be lost daily by the body.
  • Cereal and milk is a leading source of 10 nutrients in people’s diets, making it a nutritious choice for the number of calories it provides.
  • A serving of cereal, like Kellogg’s Frosted Mini-Wheats and one cup of skim milk can provide nutrients many people may not get enough of, including fiber, calcium, Vitamin D and potassium.
  • The top three nutrition elements that people say they are looking for in their breakfast are fiber, whole grains and protein. A bowl of cereal and milk can be one the easiest ways to get all three of those elements and at only 50 cents a bowl.

To learn more about how a bowl of cereal and milk offers a tasty combination of protein and grains that helps recharge your body, visit Kelloggs.com/CerealAndMilk.

About Kellogg Company

At Kellogg Company , we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit http://www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

About Dr. Travis Stork

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Dr. Travis Stork is a board-certified emergency medicine physician and host of the Emmy® award-winning talk show, The Doctors. He graduated Magna Cum Laude from Duke University and earned his M.D. with honors from the University of Virginia. Dr. Stork is Chairman of the Medical Advisory Board for MDLIVE, a leading telehealth provider of online and on-demand healthcare services. He is on the Medical Advisory Board for Men’s Health magazine and is The New York Times bestselling author of The Doctor’s Diet, The Lean Belly Prescription, as well as The Doctor Is In: A 7-Step Prescription for Optimal Wellness.

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