With all of us spending more and more time on our Smartphones, tablets and having to wage our way through and endless stream of emails, we’ve all become quite ‘text’ tired.  In fact, research has shown that as human beings we react thousands of times quicker with video or moving images that the static word. It’s in our nature. So, if you’re involved in social media marketing you’ll want to capitalise on your audience’s nature and natural behaviours.  This is where video marketing is absolutely brilliant for all types of social content and many digital marketers have caught on to the ever growing trend of using video content as part of their social media marketing campaigns.

The video form of marketing on social media is most certainly the way of the future in digital content marketing regardless of what type of social media platform your brand is marketing on.  Facebook, YouTube, Instagram, Twitter and Snapchat are all social media platforms where video content is attracting way more viewers than static content.

It’s for this reason why it’s vital to complete a digital marketing course to make sure that you and your organisation are kept up to date with all the latest trends in social media marketing.

Social media continues to dominate digital marketing

With no change in sight, at least for the foreseeable future, social media marketing continues to consume a large chunk of any digital marketing budget.  All of the social media platforms are booming and are showing no signs of slowing down, in fact, they are more popular than ever.  So, it’s clear that social media marketing is a ‘must have’ for any organisation wanting to grow their audience and their brand. Marketing agencies are realizing the importance of video more and more.

Why video appeals to larger audiences

With digital content continually increasing many of us often feel bombarded by text heavy marketing.  Well, those days are gone. Nowadays, if a company wants to get a message across to their online audience, and get their message across quickly, it’s more than likely going to be done by using a short video on their social media platforms.

Engaging your audience with video content

We’ve now reached agreement on how important video material is for marketing on the social media platforms, it’s now time to understand what works and what doesn’t when it comes to video marketing.  There’s not much point in having an awesome video if it’s not catching the attention of viewers and not many people are watching it.

The trick here is to immediately engage your audience and yes, that can prove a little more easily said than done.  The video marketing avenue is packed with entertaining, quirky and engaging video content so how do you get your video to grab and hold attention.

There are some really great tips when it comes to creating video content and a lot of these tips and techniques have been tried and tested, which is great news if you’re just latching on to the video marketing on social media bandwagon.  As mentioned, it’s a great idea to complete a digital marketing and social media marketing course to make sure you’re on the right track and fully understand all the related concepts around digital marketing.

Video marketing tips and techniques

Nearly all of us watch online video marketing daily on the social media platforms and I’m sure you’ve picked up on a certain trend and style.  Well, you’d be right to pick up on this as there are a few known points to keep in mind when planning your social media video marketing campaigns.

  • Keep it short – This is the first and perhaps one of the most important rules video marketing, especially on the social media platforms.  Viewers are literally bombarded with hundreds of videos to choose from and a marketing video has less and less time to attract and hold its viewers’ attention.  Keep your video short, the recommended length is as little as fifteen seconds – now that’s short. But it’s the only way to go.
  • Create engaging content – The same rule applied to online ‘text’ marketing applies here – so ensure your video content is engaging from the get-go and keep it that way for the duration of the video.

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