Known in the IT world as SEO, this service is one of the most important offered by digital marketing agencies and in this short article, we take an in-depth look at SEO and how it can help a small business.
What is SEO?
As the name implies, SEO is all about optimizing a website for Google and other search engines, which boosts the site’s ranking when specific search terms are used with a Google search. Research tells us that most consumers find what they are looking for on the first page of search results (10 listings), so the ideal ranking would be the first page of search results. Some SEO agencies such as kingkong.co/seo-agency/ state that they can put you on page 1 of search results within 3 months.
Methods used in SEO
There are numerous strategies that are used to boost a client’s website’s rankings in search engines; one such strategy involves inserting popular search terms into the target website, which Google’s bots recognize. Any changes that are made will not show up until Google’s army of bots sweep the web, which it does every 10-14 days. It can take a few months to reach the first page of search results, due to the time it takes for search engines to sweep the Internet.
Popular search terms
In order to carry out successful SEO, you first need to find out what the most popular search terms are, which are then used within web text to make Google recognize the target site. SEO technicians have special software packages that can identify the top search terms for any industry. Another strategy is to create a blog page on the target website, which allows you to insert these search terms; the frequency and placement must be balanced, too many insertions and Google penalizes the site, which you definitely don’t want.
Driving organic traffic to your landing page
This is the goal of any SEO campaign and the higher the rankings, the more traffic you will receive. If you would like to learn more about SEO services, start with a Google search to find a leading US SEO agency and share a zoom call with one of their SEO technicians.
If you own a small business, now is the time to start using SEO services to drive traffic to your website.